DescriptionVince bought a gently-used bread van and had it gutted and reassembled into a custom food truck, but what he still needed was an identity, logo and all that goes along with it! When I came in, he had already firmly decided on the Chaos Bistro name and wanted a bright green to be a major component of the visual brand. Once we established the logo (after many drafts and revisions), I created the rest of the identity based on the idea of order flowing into disorder. It ended up being a fun, exciting and visually arresting look that has stopped many customers in their tracks as they happen by and seek out the truck around town!
ToolsLots of paper, lots of sketching, Adobe Illustrator and Photoshop for mockups during the visualization process